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MAC’s Complimentary Lipstick Distribution: A Case Study in Consumer Engagement

Nov 24, 2024

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self insemination kit In a notable marketing initiative, MAC Cosmetics has announced a complimentary distribution of full-sized lipsticks in their United States retail locations, coinciding with the observance of National Lipstick Day on Saturday, July 29th. This event is designed to enhance brand engagement and consumer experience without any associated conditions. Participants are permitted to…
Examination of Gendered Pricing in Product Marketing: A Case Study of Cards Against Humanity ‘For Her’

Jul 3, 2024

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self insemination kit Abstract: This article investigates the phenomenon of gendered pricing through the lens of the recent launch of Cards Against Humanity ‘For Her,’ a product marketed towards women. The findings suggest that the introduction of a pink variant of the existing game, priced $5 higher than its standard counterpart, exemplifies a broader trend…